Today's buyers are looking for more cost-effective ways of sourcing suitable suppliers through the Internet. According to a Hong Kong Trade Development Council (HKTDC) buyer survey conducted in 2009, international buyers are more concerned about suppliers' product quality and services than their price competitiveness. Suppliers therefore need to ensure they have comprehensive and up-to-date company information and product photos available online to attract buyers and reassure them of their credibility.

Studying the suppliers' performance report on the HKTDC online marketplace (www.hktdc.com), we realised that suppliers offering more comprehensive product and company information on their webpages attracted more buyer enquiries than other suppliers. In addition, we found that buyers preferred to approach suppliers whose credentials were verified by third-party authentication companies.

Hot tips for drawing buyers' attention at online sourcing platforms:

To help suppliers highlight their credibility, the HKTDC partnered with Dun & Bradstreet and Intertek to verify suppliers' company information and certificates respectively. In addition, the HKTDC online marketplace lists suppliers' verified import and export information, further enhancing buyers' sourcing confidence.

Free Trial Promotion at www.hktdc.com

HKTDC is offering a FREE listing for suppliers, who can display their company information and product photos on www.hktdc.com for one year.

Enquiry

Customer Service Line:(852) 1830 668
Email:supplier@hktdc.org